Understanding the Modern UK Consumer
2024 UK Survey Results Reveal the Current State of Customer Service
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The UK customer service landscape continues to evolve
UK consumers are looking for the best service experience via the channel of their choice, so it is essential to improve and optimise all digital channels to meet younger generations' preferences. They want a streamlined experience with fewer transfers and disconnections. With consumers at the centre of every business, organisations need to implement proactive communication measures to keep consumers informed and engaged.
Download TCN’s first UK 2024 Consumer Survey results to discover how businesses can enhance customer experiences, build stronger relationships and foster brand loyalty in today's dynamic customer service landscape.
The bar for good customer service is rising
This year's survey highlights the importance of providing top-notch customer service within contact centres when it comes to brand loyalty and referrals. Almost 40% of British people have posted an online review of a poor customer service experience with a company, exposing how essential it is that companies get this experience right to avoid damaging their reputations.
Want to know more? Download the 2024 UK Consumer Survey results for more key insights for your contact centre.
